4 Creative Videos of Mercedes-Benz New C-Class | Video

2014.08.14 Thu

To show that the new Mercedes-Benz C-Class’ excellence, BBDO Singapore has come up with this 4 super creative videos, which all expresses all the great new features equipped on the new C-Class with science based creativity. The messages are unbelievably simple. Every single video surprises the viewers and drags you into the world of Mercedes-Benz and I like the whole idea of it.

Take a look for yourself and see if you can figure out how they do it.

Mercedes-Benz Experiments: Water

Mercedes-Benz Experiments: Air

Mercedes-Benz Experiments: Sand

Mercedes-Benz Experiments: Gestures

Great commercial videos are a must nowadays. These geniuses were very brave enough to challenge such project.


Advertising Agency:BBDO, Singapore

Chief Creative Officer:Ronald Ng

Executive Creative Director:Primus Nair

Creative Director:Wai Khuen Yee

Art Director:Shum Qi Hao

Copywriter:Firrdaus Yusoff

Production Company:Play Films

Executive Producer:David Clarke

Account Director:David Tay

Account Management:Jolene Seet, Grace Aik

Daisuke Inoue
Content Specialist: Digital Strategist & Communication Consultant

Content is king, only if they are in the right hands. I am passionate about great content and how to deliver them to the right people. The question is “What is the right content?” That is where I come in and help people/organisations to be outstanding. My area of interests are music, travelling, movies, blockchain technology, new media and minimalistic lifestyle.