“Clone” vs “Human” NIKE’s New CM “Risk Everything” | Video

2014.06.11 Wed

Nike came up with this new animation video right before the World Cup. #RiskEverything is their copy and they have created a story of technology overtaking the world of football.

“The Last Game”


In 20××, a company called Perfect Inc. invented a game changing clone football team. They are a group of people who does not take risks and just plays for their business. The clones where very accurate and perfect that they eventually kicks the former superstars out of the game.

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But the humans stands up once again to save football by challenging the clones.
They were not afraid to take risks. The beauty of sportsthats right.

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“There’s no greater danger than playing it safe”

Cristiano Ronaldo, Wayne Rooney, Neymar, Andrés Iniesta and many others appear in this video.
So check out the results yourself.

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I hope we can see risk taking plays in the World Cup 2014. The game is on.

USA: http://www.nike.com/soccerapp
Brasil: http://www.nike.com/futebolapp
Latin America: http://www.nike.com/futbolapp
Rest of World: http://www.nike.com/footballapp

Daisuke Inoue
Content Specialist: Digital Strategist & Communication Consultant

Content is king, only if they are in the right hands. I am passionate about great content and how to deliver them to the right people. The question is “What is the right content?” That is where I come in and help people/organisations to be outstanding. My area of interests are music, travelling, movies, blockchain technology, new media and minimalistic lifestyle.