Domino’s Pizza Safe Sound | Video

2012.06.01 Fri

This idea is really smart and funny at the same time.


Domino’s in Netherlands use these electric motorcycles for deliveries.
Many people feel electric motorcycles are dangerous because they can hardly hear the engine sound while they approach from behind.
So what was their answer for this problem? They achieved this by using an artificial engine sound to secure safety. Since this idea was too fresh, pedestrians had no choice but to laugh at it. A good promotional effect.

By the way, Domino’s did something really attracting in the past.

This idea obviously flipped the situation 180 degrees.
The only thing that I can point out is how embarrassed the driver could be.

Daisuke Inoue
Content Specialist: Digital Strategist & Communication Consultant

Content is king, only if they are in the right hands. I am passionate about great content and how to deliver them to the right people. The question is “What is the right content?” That is where I come in and help people/organisations to be outstanding. My area of interests are music, travelling, movies, blockchain technology, new media and minimalistic lifestyle.