Music produced by Movements | Video

2012.08.02 Thu

Energy drinks are getting more familiar to us these days and we find it as some sort of fashion. “V” is a energy drink out of New Zealand produced by “Frucor” who came up this interactive visual project, which is a new kind of music video by using the sensors of the Kinect.

The fantastic visual project started off by combining the collective talents of musicians, dancers, programmers, designers and animators.

As they say, this project is just a beginning and we will see more possibilities as the technology evolve. We also can’t ignore the fact that this enormously difficult project was put into life by the talents and passion of the whole crew. The possibilities are infinite.

The V Motion Project from Assembly on Vimeo.

Directed by Jonny Kofoed & Matt von Trott, Assembly Ltd

“V” Energy Drink Official Website:

Daisuke Inoue
Content Specialist: Digital Strategist & Communication Consultant

Content is king, only if they are in the right hands. I am passionate about great content and how to deliver them to the right people. The question is “What is the right content?” That is where I come in and help people/organisations to be outstanding. My area of interests are music, travelling, movies, blockchain technology, new media and minimalistic lifestyle.