Projection Mapping “NIKE BUILDING TWIST” | Video

2012.05.17 Thu

Did you check out this one night event “YASEI NIGHT”, by NIKE on April 20th at Yokohama Red Brick Warehouse? This installment was held as a promotion of “NIKE FREE”, a flexible sneaker by NIKE.

Nike Building Twist is an interactive projection mapping experience controlled by a shoe that’s been wired up with a bunch of pressure sensors and plugged into an Arduino board, allowing users to literally twist a building like you can with the shoe. A very unique promotion of expressing the flexibility by twisting a building made by bricks.

Daisuke Inoue
Content Specialist: Digital Strategist & Communication Consultant

Content is king, only if they are in the right hands. I am passionate about great content and how to deliver them to the right people. The question is “What is the right content?” That is where I come in and help people/organisations to be outstanding. My area of interests are music, travelling, movies, blockchain technology, new media and minimalistic lifestyle.