Nike Unveils The New “Nike+ FuelBand SE” | Technology

2013.10.17 Thu

The everyday activity measurement tool “Nike+ FuelBand” has evolved to the next level.  Nowadays more and more people are conscious about health.  It is always a big challenge to keep up your daily exercise and that is when Nike+ FuelBand comes into play.  This band keeps your daily activity record which automatically and seamlessly connects users with a new Nike+ FuelBand App.

Building on the previous model that launched in early 2012, the FuelBand SE comes in classic black with the addition of color options on key parts of the band.  Improved water resistance and a redesigned circuit board provide greater durability and flexibility and an internally-enhanced, simple one-button design drives the super bright LED.

NikePlus_FuelBand_SE_Volt_Clasp NikePlus_Fuelband_SE_7Band_Vertical-2 nike+fuelbandSE_3 Nike_FuelBand_SE_Volt_SingleBand Nike_FuelBand_SE_Volt_4Band_iPhone

Black based model with new colors that come in Volt, Pink Foil and total Crimson.  They willl be available in October 6th in Japan at a price of $149 (15,000 yen).  Pre-orders started on Nike’s website.

Daisuke Inoue
Content Specialist: Digital Strategist & Communication Consultant

Content is king, only if they are in the right hands. I am passionate about great content and how to deliver them to the right people. The question is “What is the right content?” That is where I come in and help people/organisations to be outstanding. My area of interests are music, travelling, movies, blockchain technology, new media and minimalistic lifestyle.