Tag Archives nike

“House Of Mamba” The Home of NIKE’s Basketball Summer Campaign | Technology

2014.08.12 Tue

Nothing is better than getting trained by the best. Nike is back again with a brilliant campaign that will keep the basketball fans busy during summer. Kobe Bryant is the guy who will lead this training camp, the basketball phenomenon, which will be his 9th summer camp this year held in Shanghai, China. That sounds already cool to me but Nike goes way beyond that. They have developed this interactive LED visualised basketball court with AKQA (creative agency) which will ...

This Is Nike Football In Your Pocket | Technology

2014.08.05 Tue

The World Cup Is Over, Soccer Is Not. Nike Launched a new Football App for iOS and Android named “Nike Football App”. So what’s so special about it? It’s basically a hub of all things of Nike Football. Let’s look briefly look into it. ・Communication tool with your football mates where you can talk football 24/7 ・News Feeds from Nike Football ・Exclusive access to trials It might be a bit hard to find the value in this app especially if you’re not into football ...

“Clone” vs “Human” NIKE’s New CM “Risk Everything” | Video

2014.06.11 Wed

Nike came up with this new animation video right before the World Cup. #RiskEverything is their copy and they have created a story of technology overtaking the world of football. "The Last Game" In 20××, a company called Perfect Inc. invented a game changing clone football team. They are a group of people who does not take risks and just plays for their business. The clones where very accurate and perfect that they eventually kicks the former superstars out of the game. ...

“Koharu Sugawara” One of The Hottest Female Dancers | Video

2014.03.20 Thu

"I want to keep the pureness of dance which is having fun" says Koharu Sugawara, the Japanese female dancer/choreographer. I think dance is a form of communication and she is extraordinary for expressing her emotions using her whole body. Very simple. Her skills reaches towards music video choreography for Korean female group "2NE1" and she herself was featured on a nike fuel band SE promotional video. One thing I realize among the "greatest" people in any profession is simply "love". Dance ...

Your Perfect Personal Trainer “Nike Training Club” | Technology

2014.01.14 Tue

Some might think that keeping up with fitness gyms are quite difficult time-wise & money-wise. So here's an alternative to do something close to fitness gym but absolutely free at any time. First, the good part of this app is that it is multi-lingual, English, French, Spanish, German, Italian, Russian, Chinese and Japanese. Over 100 full body workouts inspired by top Nike athletes and designed by NTC Master Trainers with all the research data integrated, this awesome app will promise you ...

Nike Unveils The New “Nike+ FuelBand SE” | Technology

2013.10.17 Thu

The everyday activity measurement tool "Nike+ FuelBand" has evolved to the next level.  Nowadays more and more people are conscious about health.  It is always a big challenge to keep up your daily exercise and that is when Nike+ FuelBand comes into play.  This band keeps your daily activity record which automatically and seamlessly connects users with a new Nike+ FuelBand App. Building on the previous model that launched in early 2012, the FuelBand SE comes in classic black with the ...

Make Life A Sport “Nike+ Fuel Band” | Video

2012.07.29 Sun

Nike+ FuelBand from Nike tracks your daily activity through a sport-tested accelerometer. Then translates every move into NikeFuel. This band is still yet to be released in Japan but we believe that there are people who are waiting for this mysterious band on their wrists. Oh, and the London Olympics can keep this hot topic going for a while. Nike+ FuelBand tracks running, walking, dancing, dancing, basketball and dozen of everyday actions. You'll get motivated by checking everyday visualized results which ...

Projection Mapping “NIKE BUILDING TWIST” | Video

2012.05.17 Thu

Did you check out this one night event "YASEI NIGHT", by NIKE on April 20th at Yokohama Red Brick Warehouse? This installment was held as a promotion of "NIKE FREE", a flexible sneaker by NIKE. Nike Building Twist is an interactive projection mapping experience controlled by a shoe that’s been wired up with a bunch of pressure sensors and plugged into an Arduino board, allowing users to literally twist a building like you can with the shoe. ...