The Athlete Machine “Red Bull Kluge” | Video

2013.10.26 Sat

You can probably see how Red Bull is all-in when it comes to creating contents. Red Bull, known as the world’s #1 energy drink but also a sponsor and a sports entertainment media who makes things happen for any extreme sports activity you can imagine. I mean there are so many unknown games out there for extreme sports and Red Bull was the reason I got to know them.

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Derived from the German adjective Klug (meaning “clever”), Red Bull Kluge combines complex machinery patched together with the energy and prowess of world-class athletes, to see what happens when physics gets physical.

Total of 11 Red Bull athletes were involved in this massive project.
Just unbelievable.

Sean MacCormac (Skydiver), Joey Brezinski (Skateboarder), Rickie Fowler (Golfer), Danny MacAskill (Trials Biker), Ryan Sheckler (Skateboarder), Drew Bezanson (BMX Rider), Bryce Menzies (Off-Road Truck Racer), Rhys Millen (Drifter), Robbie Maddison (Freestyle Motocross Rider), Lolo Jones (Hurdler), Pat Moore (Snowboarder)

Behind the scenes video also available

Daisuke Inoue
Content Specialist: Digital Strategist & Communication Consultant

Content is king, only if they are in the right hands. I am passionate about great content and how to deliver them to the right people. The question is “What is the right content?” That is where I come in and help people/organisations to be outstanding. My area of interests are music, travelling, movies, blockchain technology, new media and minimalistic lifestyle.