The DMC legends teams up | Video

2013.08.06 Tue

Adidas launched this new campaign for their “Unite All Originals” with hiphop legend “RUN DMC” and world’s extraordinaire turntablist “A-Trak” and came up with this fresh music video and a new track.

This interactive campaign can be viewed on adidas’ “Unite All Originals” website and you can play the enjoy this music video while interacting with it. The music video itself is super dope so check it out.

http://www.adidas.com/jp/apps/unite/

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Behind the scenes right here.

Daisuke Inoue
Content Specialist: Digital Strategist & Communication Consultant

Content is king, only if they are in the right hands. I am passionate about great content and how to deliver them to the right people. The question is “What is the right content?” That is where I come in and help people/organisations to be outstanding. My area of interests are music, travelling, movies, blockchain technology, new media and minimalistic lifestyle.