The People’s Art Project “INSIDE OUT” | Video

2013.11.14 Thu

This street art project is one of the hottest out there which is run by this anonymous French street artist “JR” who first started as a graffiti artist. What he does is basically pasting his giant images on buildings, trains, bridges, the often-guerrilla artist JR forces us to see each other. Traveling to distant, often dangerous places — the slums of Kenya, the favelas of Brazil. So whats so special about him? Well, you can check out his story on TED talk.

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The blown-up images pasted on urban surfaces – the sides of buildings, bridges, trains, buses, on rooftops — confront and engage audiences where they least expect it. The main focus is them, the “people” who lives there.

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Let’s introduce one of his recent works which was in favelas of Brazil, which is known as the poorest and the most dangerous places in the country. The drug lords ruled those areas and people from outside even the NGO, media, journalist people don’t come close. But JR and his crew enters such place and starts shooting photos of children and then women. Getting permission from the boss of the drug lords, the crew were able to complete their mission to paste faces of women on the houses across the hill of favela. JR wanted to focus on women, who are usually in the center of the community in a typical developing country but men are the ones who has the power on the streets. So the project was named “Women are Heros” and women were put to the center of this concept.

The great part of this project was that not only they were able to give art to the people in favela but they were able to connect the media and the women in favela after JR and his crew left right after the completion. The project changed their perception from “Favela the most dangerous place” to “A place with real lives”. JR was finally able to bring culture into this place which is awesome.

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JR insists that art cannot save the world, but it can change the way people look at it and you’ll see how he proofs that through his art works and thats what fascinates us. What makes this project even cool is that they rely on brand or corporate sponsors so he has no responsibility to anyone but himself and the subjects.facesOnRooftops 201209192304129732

Can’t take an eye off his future works and his new project INSIDE OUT. Great stuff.

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Daisuke Inoue
Content Specialist: Digital Strategist & Communication Consultant

Content is king, only if they are in the right hands. I am passionate about great content and how to deliver them to the right people. The question is “What is the right content?” That is where I come in and help people/organisations to be outstanding. My area of interests are music, travelling, movies, blockchain technology, new media and minimalistic lifestyle.