Virgin America Goes Hollywood Style #VXsafetydance | Video

2013.11.04 Mon

Virgin America remixes the safety video, taking its pre-flight safety education to new heights with first ever domestic safety video set entirely to music and performed in dance. To be honest, most of us do not pay attention to safety instruction when you get on planes (I know you don’t!) but Virgin America has proofed that if you make boring topics super fun, people will pay attention.

This Virgin America Safety Video #VXsafetydance has already reached 4 million YouTube views only few days after release and still growing, especially on social media.

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Jon M. Chu (G.I. Joe: Retaliation, Step Up 2) from Hollywood was appointed as director and many top dancers, singers, and choreographers from “American Idol” and “So You Can Dance” which makes it even viral.

This entire series of #VXsafetydance will continue and they are looking for talents around the world who are willing to perform on their next safety video. You can apply for the audition from here so get on to it if you want to get involved.

Daisuke Inoue
Content Specialist: Digital Strategist & Communication Consultant

Content is king, only if they are in the right hands. I am passionate about great content and how to deliver them to the right people. The question is “What is the right content?” That is where I come in and help people/organisations to be outstanding. My area of interests are music, travelling, movies, blockchain technology, new media and minimalistic lifestyle.