Volkswagen “The Bluemotion Label”

2012.10.01 Mon

The way VW’s Blue Motion range of eco-friendly cars was  promoted is amazing.  Finding that 77% of magazines published in the world are thrown away as trash,  Ogilvy Cape Town came up with an idea to insert a label which is a  prepaid postage that allowed anyone to post the magazines to a recycling plant. The label not only upholds the values behind Blue Motion but has its eco-friendly car printed on it as well.
The response to the promotion so far has been favorable having 5% of the readers posting their magazines.

Volkswagen official : http://www.volkswagen.de/de.html

Daisuke Inoue
Content Specialist: Digital Strategist & Communication Consultant

Content is king, only if they are in the right hands. I am passionate about great content and how to deliver them to the right people. The question is “What is the right content?” That is where I come in and help people/organisations to be outstanding. My area of interests are music, travelling, movies, blockchain technology, new media and minimalistic lifestyle.